The #1 Way To LOSE Money In Direct Mail (case study)

If you want to guarantee you’ll lose money in your next direct mail campaign…  just open your mail box and do what 99% of what lazy marketers are doing.

direct mail secrets

In this video, I’ll show you 2 different direct mail campaigns selling the same product…

One is the standard, boring marketing you see out there… and the other is a maverick campaign that will give you a million dollar marketing lesson.

Leave a comment and tell me what you learned and how you can use this in your marketing!

Free Texting Service For Your Business?

textingAs you know, texting is a powerful way to stay in touch with your customers and help drive sales.

How would you like to use an easy to set up service and never pay for your texting campaigns?

Well, thanks to the 9th most popular website in the world… Twitter.com, it’s easy.

 

Here’s how to set your texting campaign in 2 easy steps:

1) Go to Twitter.com and create a new account called something like, YourbusinessnameDEALS or YourbusinessnameSpecials or similar. Keep it simple and easy to remember. Let’s use MaverickDeals as an example.

2) Next all you have to is advertise your new texting special… something like this:

Get all the super cool Maverick Marketing Updates by texting: Follow MaverickDeals to 40404

That’s it!

Not only will our good friends at Twitter send out unlimited texts to your prospects and customers, every time you tweet a message, they will automatically receive a text with your offer or special.

So, how do YOU make money with this tactic?

If you are marketing to local businesses, you can use this as a way to build trust and get them to love you so you can offer other marketing services.

Once they see the easy money and extra business a texting campaign can bring in, they’ll want more from you!

There’s an even more powerful texting AND voice broadcasting service you can charge a monthly fee for, check out this new wordpress plugin that makes it so simple to profit:

SMS WordPress Plugin
(Otherwise known as Easy Income Stream For You)

Get A Cavity Filled At The Beach?

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“My business is different Ken! I can’t do any of your maverick marketing… I’m a professional *Enter Fancy Job Here* !”

Well maybe that’s why your customers don’t come back and your sales are down again this year.

It never fails, there is always some business owner who is afraid of doing something different than their industry “norm” (whatever that is).

That’s why I love what my dentist has done to re-invent his business and office decor.

When I went in for a scheduled cleaning… I was pleasantly surprised to see the new patient experience.

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(The Check In Bar… Where I was offered a coffee or a water.)

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(The lounge area… nice!)

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Wow!

Here’s a business in an industry that is typically boring and where the majority of customers are usually a little scared and anxious to even walk in to the office.

Not only has my dentist made it fun being in the “chair”… but in the world of boring dentists, I guarantee his patients will come back more often and refer a bunch of their friends.

By the way, I complimented him on taking action but also reminded him he didn’t take my advice of having the dental hygienist wear a bikini while they clean my teeth. (I would totally come back once a month instead of every 6 months!)

So where have you been “shocked” when you walked in to a business?

What’s your favorite business where they stand out from their competitors and totally WOW the customer?

Leave your comment below…

Does Your Blog Have The Five Words That Are Killing Your Sales?

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You know how it goes.

You’ve just spent hours and hours writing that killer blog post
and now you’re ready for a ton of traffic and it being the talk
of the town on facebook… right?

Well hold on my friend.

You know you might actually have the five words on your blog that will stop
your post from going viral and even STOP your visitors from ever coming back.

What are these five words you ask?

“Your comment is awaiting moderation!”

Are you freaking serious?

A visitor and loyal fan of yours actually reads your
amazing blog post and wants to tell you how
much they love you…

And now you tell them they have to wait until you
get around to approve it?

Believe me, they won’t be so happy to share your
brilliant wisdom with all their friends if you don’t
even trust them to comment!

So you’re thinking… What about the spammers?

Don’t worry about it.  With plugins like askimet and
good ole’ fashion deleting the odd spam comment
once a day… you’ll be fine.

Let the conversation FLOW.

Reward your readers by letting them comment and
get their instant gratification… they’ll love you
even more AND tell their friends!

And don’t even get me started on blogs using those
lame CAPTCHA things that hurt your eyes trying
to read them!

So go ahead… tell me what you think and leave me
a killer comment… I promise you won’t have to wait
until I’m done playing tennis to approve it!  :-)

Creating Killer Headlines… FAST!

How To Use These 10 Proven Formulas To Create
Killer Headlines!

When you get started, make sure to write at least 5 different versions using each formula. You’ll get your creative juices flowing and will give you even more variations to test in your campaigns.

1. The question headline.

Do you make these mistakes in English?

Who else wants to know how to drive massive traffic to their website?

2. The direct statement headline.

The best chocolate cake you ever ate.

Unlimited talk and texting anytime, night and day, to anywhere in the U.S.!

3. The how-to headline.

How to grow big, ripe tomatoes quickly and easily.

How to build muscle and melt fat without dieting!

4. The guarantee headline.

Triple your conversion rate in one month or I’ll pay you $500 cash!

The “Real Estate Master” Guarantees You Will Buy And Flip A House in 48 Hours!

5. The implicit benefit headline.

7 sure-fire ways to get top dollar selling your products on eBay.

Sexy legs in only 6 minutes a day.

6. The command headline.

This is your window of opportunity. Open it.

Enroll now and learn how to play the guitar in just 35 days.

7. The deep discount headline.

Buy 100,000 banner impression and receive an extra 100,000 FREE!”

Get 12 DVD’s for just $1 (Plus S&H).

8. The short, punchy headline.

“What if…”

WARNING!”

9. The “reasons why” headline.

Here are 7 hard-hitting reasons to join GVO today…

3 Invigorating Reasons Why Using ‘Skin So Soft’ Will Make You Beautiful!

10. The personalized headline.

John, act fast… your special offer link expires on November 11th

Finally, here’s how you, Ken Hammond, can become an expert copywriter in 12 days.

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There you have it! I want to hear about the best headlines
you’ve seen or even written yourself.

Share them below…

What Is Get Rich Radio?

Would You Rather Have $1000 CASH or Make $50 an Hour Listening?

Is Get Rich Radio more shocking than Howard Stern?

Press The PLAY Button Below…

UPDATE:  4 people I have referred to Get Rich Radio have won $1000 CASH!

Congrats to…

Mark Call from Cornish, Maine

Krissy Thornbrugh from Chester, Virginia

Stephen Taylor from Thomson, Georgia

Jay Napier from Goodlettsville, Tennessee

Find out how you can too, register and listen free here:

www.GetRichRadio.com

So… What Do YOU Do? (awkward pause begins…)

PRESS THE PLAY BUTTON BELOW…

It’s happened to all of us.

We are at a social gathering with people we don’t know and the obvious question comes up… “So… What Do You Do?”

And what do you say?

Here are some I’ve heard… and what they are thinking after hearing….

YOU: “I’m a marketing consultant.”

THEM: (Wow, sounds exciting! I’m going to grab another drink, nice to meet you.)

YOU: “I have my own business.”

THEM: (Yeah, that’s nice, good for you. You want me to pull teeth to get more details or is it time to bolt to the bathroom?)

YOU: “I’m in the Health and Wealth business… which one do you want to hear first?”

THEM: (OK, I’m ready to throw up… definitely bolting to the bathroom. Bye!)

Forget all those lame, generic answers…. BE INTERESTING!

Use this 3 part formula for your own business…

1) Ask a question they’ll say Yes to. Here’s an example. “You know how millions of people use Google every day to find the products that they are looking for?” Asking a question like that engages the other person, and in their mind they visually see themselves using Google to find things online and their answer will most likely be ‘Yes I do’.

2) Say exactly what it is you do. ‘Well, I help small businesses get their website to the top of the first page of Google for the keywords that people use to find their business…” The other person will now understand exactly what it is you do, and now is the time to tell them the main reason why people work with you.

3) List the main benefit your business provides. “So that they get more leads, book more clients, and make more money!” This is the easiest way for the person you just met to think you’re interesting… and say… “WOW, that sounds interesting, how do you do that exactly!” Congrats, you social butterfly, you’re now the life of the party! :-)

Leave me your comments below and tell me the lamest answers you’ve ever heard when you asked someone what they do…

 

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