The #1 Way To LOSE Money In Direct Mail (case study)

If you want to guarantee you’ll lose money in your next direct mail campaign…  just open your mail box and do what 99% of what lazy marketers are doing.

direct mail secrets

In this video, I’ll show you 2 different direct mail campaigns selling the same product…

One is the standard, boring marketing you see out there… and the other is a maverick campaign that will give you a million dollar marketing lesson.

Leave a comment and tell me what you learned and how you can use this in your marketing!

Mind Control Marketing?

Don’t drink the kool-aid! Or have you already? I just finished reading a manuscript called “Mind Control Marketing” and my jaw dropped. I might have drank some myself now that I think about it.

How could I be so naive? I thought being a marketing maverick meant I’m immune to the “mind-control-join-a-cult-buy-my-product” influence.

What about your potential customers? Will the mind control marketing methods from your competitors trump yours?

It’s happening. You can deny it or say it’s “manipulation”… but you can’t argue with the results: MORE SALES.

Would you like to know an easy persuasion tactic
you can use (in minutes) to get what you want today?

If you are open to it, then you’ll get more of what
you want. (remember, people can help you get what
you want, too – read on …)

What’s the tactic?

We’re using it in this very blog post. See if you can
find it …

But first, have you ever heard this proverb?

“PERSUASION is better than force.”

If you’ve ever tried to force a child to eat their
vegetables … you know this proverb rings of truth.

That’s why you need to know how to persuade, because
you can’t force people to do what you want them to
do. You need more subtle methods.

Hint: the subtle method we want to teach you is
coming. Keep reading!

First …

Here’s another tip (almost as powerful as the one
I’m about to reveal to you) that will make you
instantly persuasive:

*Be reasonable*

Yes, it’s very powerful to make an emotional appeal
to someone, but often an emotional appeal – if it
is not combined with logic – can cause people to
suspect your motives and that’s the *last* thing
you want to have happen when you’re trying to
persuade someone.

If someone thinks you’re “up to something” it’s
going to be almost impossible to get them to do
what you want.

Reason helps to overcome this barrier.

Why?

All people like to think they are reasonable – even
if they are not.

Here’s a great way to sound reasonable:

“If … Then …”

For example …

“If you want to lose weight fast then give this a
shot …” (pointing to the product you’re
recommending)

Try it out sometime when you’re trying to persuade
a friend to go to the movie you want to see… or
to help a customer say *yes* to your products or
services.

“If you like thrillers then let’s go see The Dark
Knight …”

HINT: Even if what you’re saying isn’t logical, the
If-Then approach will make it sound like it is.

Replace the above with …

“If you like thrillers then let’s go see Monster
in Law.”

The ethics of that one are a bit questionable, but
you can try that out as an experiment to demonstrate
for yourself the power of this approach.

Persuasion is everywhere these days.

In fact, you use persuasion, and it’s used on you
more than you may realize. Usually it’s happening
“under the radar” … Those using it – and most
importantly those on whom it is being used – are
unconscious of the process.

Becoming conscious of the process will make you
extremely formidable. When you first begin to, it’s
like seeing a world that is invisible to everyone
else.

Now, one last thing before we reveal that last tip
to you.

(you’re dying to know, right? hang in there – and
don’t skip ahead …)

There’s an old out-of-print book that is sort of like
the “bible” of persuasion tactics. You can get used
copies of it on eBay for $500 – but don’t do that.

You can download two chapters of it – RIGHT NOW – no
charge:

Click Here

Now, one of the tactics you’ll learn in more detail
at the link above is the one we’ve been teasing you
about.

It’s called “the Z______ Effect.” (click the above
link to fill in the blank)

Does it work?

Well, you read this far right?

It’s one of the most persuasive forces in the world.
It’s everywhere, and in fact, it’s in this email.

The two chapters you’re about to download will break
down how it works quite clearly … there are even
a few cartoons in there to make it super-easy to
understand, so please do that now before you forget.

Remember, getting what you want isn’t just about
mastering yourself. It’s also about getting those
around you to follow you and that’s what you’ll
learn in Mind Control Marketing.

This lays it all out on the table. Beware. It might work on you too.

Download it here.

.

Get Paid To Answer Your Phone?

In the world of free services and advertisers showing up everywhere we turn… we now have a way to make our family members pay if they want to call us!

Well, they don’t actually pay, the advertisers do.  They just have to listen to a 10 second audio ad before they get connected.

It’s brand new and you’ll want to get this from Brring.com

Here’s how it works…

You get a free number from Brring.com  and point it to your real number.

You then tell everyone you know about your new number and when they call you, you get paid!  How much?  Well, it won’t make you rich… but you’ll get between 5 cents to a $1 for each call.

Time to get creative here…

Use it when you sign up for mailing lists or promotions… you finally get paid when telemarketers call!

Use it anytime you place an ad… you’ll at least get paid even if they don’t buy anything from you!

And if you’re wondering… you don’t actually have to answer the call to get paid!  As long as the caller listens to the ad, you’ll get credit.

Is this a WIN/WIN deal?

It’s to early to tell, it depends on the advertiser.  It’s always a numbers game.

Test it out, mine is 804-200-5698, give me a call and see for yourself.

Get your new Brring number and get paid anytime someone calls! 

What’s Your Dirty Little Secret?

After going through todays mail… a certain postcard JUMPED out at me. The only thing on it was a picture of a family holding hands and a headline that said:

MidlothiansDirtyLittleSecret.com

“Soon Everyone Will Know!”

Wow!

Talk about the curiosity factor. I immediately asked my wife if she knew anything about this. She had no idea, but that was the first website we went to when we jumped online.

You won’t believe who this pre-launch is for…

MidlothiansDirtyLittleSecret.com

(by the way, Midlothian is the town we live in…)

Here’s the Marketing Maverick lesson:

1) Use curiosity. It really does work, especially for a broad market like this example.

2) Use offline promotions to get people online to deliver your message. The power of postcards break through the clutter of emails and really stands out to your customer.

An easy way to test an offline campaign is to use a company like www.SendOutCards.com to automate your mailing and see your sales explode!

Now everyone will know YOUR DIRTY LITTLE SECRET OF SUCCESS!

Welcome To The Marketing Maverick’s Blog!

You are reading history right now!

Discover the secrets to Double Your Profits… and double your time off!

What do two marketing mavericks do for New Years 2007?

ken hammond marketing maverick

Take the girls and rent a beach house in warm Dominican Republic!

That’s fellow marketing maverick Rob Hawthorne and I on the golf course…

And what a beach… called “Kite Beach” in Cabarete because of the awesome kite surfing available.

ken hammond marketing maverick

The Maverick’s wife, Kasey (who really runs the show)!

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