Scarcity = 1 hour work days?

A Quick Tale of Ceramic Cats and Marketing Genius
from fellow maverick, Debbie…

“We’re going to get up early in the morning and drive 3 hours to buy a ceramic cat.”

Doctors in Japan are kept way too busy, and I was asking a young heart specialist and his wife what they were going to do on their precious Sunday off.

I was blown away as the explanation unfolded. It turns out there’s a marketing genius and his wife who live far up in the mountains, and make simple ceramic cats for a living. The cats are a Japanese tradition called “manekineko.” They have one paw up, beckoning, and are supposed to bring good luck.

The artist has come up with a cute story that makes the cats attractive. He claims he was meditating in the forest one day when he found a piece of wood that looked like a cat. He brought it home, and had several turns of good fortune. This led him to the decision to show his gratitude by spending his life making cats.

That’s not enough to make my doctor friend rush out of the house at the first light of dawn, though. There’s more. Much more.

The artist has designed five different styles of these silly cats, and makes just enough to sell only 20 a day. He opens the shop at 10 o’clock sharp each morning, and lets everyone who has arrived on time participate in a drawing. The lucky customer who drew number one is allowed to choose a cat first, and so it goes for the first 20 people. The rest are sent home empty handed.

The whole process takes less than an hour, at which time the marketing genius closes up the store and goes home to relax – and make more cats if he happens to be running low.

The result? Scores of anxious customers arrive every morning from all over Japan for a chance to get their lucky cat. If they don’t succeed, they vow to try again another day. Many of them return over and over until they’ve collected all five varieties.

I bet if he had simply opened up shop in a tradition manner, he would have sat there all day waiting for a stray customer to wander in, and rejoiced when he had a five cat day. He would probably have had to settle for a much lower price, too.

Think about it. How many of this marketing genius’ tactics could you apply to your internet marketing campaign? He used an interesting story, scarcity, superstition, a fun game, word of mouth, and an appeal to the collector in all of us.

I bet you’re promoting something more useful than lucky ceramic cats, so you already have an advantage. The next step is to brainstorm ways to succeed more with less effort.

Let me know what you come up with!


Craigslist Ad Gone Maverick!

Here’s one way to stand out when selling on Craigslist…

“OK, let me start off by saying this Nissan Xterra is only available for purchase by the manliest of men (or women). My friend, if it was possible for a vehicle to sprout chest hair and a five o’clock shadow, this Nissan would look like Tom Selleck. It is just that manly.

It was never intended to drive to the mall so you can pick up that adorable shirt at Abercrombie & Fitch that you had your eye on. It wasn’t meant to transport you to yoga class or Linens & Things. No, that’s what your Prius is for. If that’s the kind of car you’re looking for, then just do us all a favor and stop reading right now. I mean it. Just stop.

This car was engineered by 3rd degree ninja super-warriors in the highest mountains of Japan to serve the needs of the man that cheats death on a d a ily basis. They didn’t even consider superfluous nancy boy amenities like navigation systems (real men don’t get lost), heated leather seats (a real man doesn’t let anything warm his butt), or On Star (real men don’t even know what the hell On Star is).

No, this brute comes with the things us testosterone-fueled super action junkies need. It has a 265 HP engine to outrun the cops. It’s got special blood/gore resistant upholstery. It even has a first-aid kit in the back. You know what the first aid kit has in it? A pint of whiskey, a stitch-your-own-wound kit

Maverick Marketing

Mind Control Marketing?

Don’t drink the kool-aid! Or have you already? I just finished reading a manuscript called “Mind Control Marketing” and my jaw dropped. I might have drank some myself now that I think about it.

How could I be so naive? I thought being a marketing maverick meant I’m immune to the “mind-control-join-a-cult-buy-my-product” influence.

What about your potential customers? Will the mind control marketing methods from your competitors trump yours?

It’s happening. You can deny it or say it’s “manipulation”… but you can’t argue with the results: MORE SALES.

Would you like to know an easy persuasion tactic
you can use (in minutes) to get what you want today?

If you are open to it, then you’ll get more of what
you want. (remember, people can help you get what
you want, too – read on …)

What’s the tactic?

We’re using it in this very blog post. See if you can
find it …

But first, have you ever heard this proverb?

“PERSUASION is better than force.”

If you’ve ever tried to force a child to eat their
vegetables … you know this proverb rings of truth.

That’s why you need to know how to persuade, because
you can’t force people to do what you want them to
do. You need more subtle methods.

Hint: the subtle method we want to teach you is
coming. Keep reading!

First …

Here’s another tip (almost as powerful as the one
I’m about to reveal to you) that will make you
instantly persuasive:

*Be reasonable*

Yes, it’s very powerful to make an emotional appeal
to someone, but often an emotional appeal – if it
is not combined with logic – can cause people to
suspect your motives and that’s the *last* thing
you want to have happen when you’re trying to
persuade someone.

If someone thinks you’re “up to something” it’s
going to be almost impossible to get them to do
what you want.

Reason helps to overcome this barrier.


All people like to think they are reasonable – even
if they are not.

Here’s a great way to sound reasonable:

“If … Then …”

For example …

“If you want to lose weight fast then give this a
shot …” (pointing to the product you’re

Try it out sometime when you’re trying to persuade
a friend to go to the movie you want to see… or
to help a customer say *yes* to your products or

“If you like thrillers then let’s go see The Dark
Knight …”

HINT: Even if what you’re saying isn’t logical, the
If-Then approach will make it sound like it is.

Replace the above with …

“If you like thrillers then let’s go see Monster
in Law.”

The ethics of that one are a bit questionable, but
you can try that out as an experiment to demonstrate
for yourself the power of this approach.

Persuasion is everywhere these days.

In fact, you use persuasion, and it’s used on you
more than you may realize. Usually it’s happening
“under the radar” … Those using it – and most
importantly those on whom it is being used – are
unconscious of the process.

Becoming conscious of the process will make you
extremely formidable. When you first begin to, it’s
like seeing a world that is invisible to everyone

Now, one last thing before we reveal that last tip
to you.

(you’re dying to know, right? hang in there – and
don’t skip ahead …)

There’s an old out-of-print book that is sort of like
the “bible” of persuasion tactics. You can get used
copies of it on eBay for $500 – but don’t do that.

You can download two chapters of it – RIGHT NOW – no

Click Here

Now, one of the tactics you’ll learn in more detail
at the link above is the one we’ve been teasing you

It’s called “the Z______ Effect.” (click the above
link to fill in the blank)

Does it work?

Well, you read this far right?

It’s one of the most persuasive forces in the world.
It’s everywhere, and in fact, it’s in this email.

The two chapters you’re about to download will break
down how it works quite clearly … there are even
a few cartoons in there to make it super-easy to
understand, so please do that now before you forget.

Remember, getting what you want isn’t just about
mastering yourself. It’s also about getting those
around you to follow you and that’s what you’ll
learn in Mind Control Marketing.

This lays it all out on the table. Beware. It might work on you too.

Download it here.


Maverick Marketing

Never Eat Alone!

Has eating alone cost YOU thousands of dollars? I wonder how many opportunities are missed because someone has ignored the million dollar lesson… Never Eat Alone!

Maverick Marketing

You’re Not Worthy For This Marketing Advice!

Is your marketing boring? Or are you taking the time to put personality in your marketing?

What can you do to narrowly define your target audience?

As you know, your marketing can’t be all things to all people. Don’t be afraid to offend people who would never be your customers in the first place. Think polarization.

Maverick Marketing

World’s Most Expensive Dog Comb?

What can “The Furminator!” teach you about improving your marketing?

WOW! If you want to keep your house clean of dog hair, get your Furminator here at a discount from Amazon.

Leave your comments below… are your customers Demo’ing your products and sharing with the whole world?


My New Personal Assistant Works Naked!

I love my new personal assistant “J”… I think she works naked… and even works for FREE!

Click Here To Get Your Own Naked Assistant Here!

Maverick Marketing

Get Paid To Answer Your Phone?

In the world of free services and advertisers showing up everywhere we turn… we now have a way to make our family members pay if they want to call us!

Well, they don’t actually pay, the advertisers do.  They just have to listen to a 10 second audio ad before they get connected.

It’s brand new and you’ll want to get this from

Here’s how it works…

You get a free number from  and point it to your real number.

You then tell everyone you know about your new number and when they call you, you get paid!  How much?  Well, it won’t make you rich… but you’ll get between 5 cents to a $1 for each call.

Time to get creative here…

Use it when you sign up for mailing lists or promotions… you finally get paid when telemarketers call!

Use it anytime you place an ad… you’ll at least get paid even if they don’t buy anything from you!

And if you’re wondering… you don’t actually have to answer the call to get paid!  As long as the caller listens to the ad, you’ll get credit.

Is this a WIN/WIN deal?

It’s to early to tell, it depends on the advertiser.  It’s always a numbers game.

Test it out, mine is 804-200-5698, give me a call and see for yourself.

Get your new Brring number and get paid anytime someone calls! 

Maverick Marketing

The Marketing Power Of Blue Balls!

Click The Play Button Below For Your Video!

You too can use the power of a blue ball to break through the clutter and make more sales! Check out for more details!

Maverick Marketing

What’s Your Dirty Little Secret?

After going through todays mail… a certain postcard JUMPED out at me. The only thing on it was a picture of a family holding hands and a headline that said:

“Soon Everyone Will Know!”


Talk about the curiosity factor. I immediately asked my wife if she knew anything about this. She had no idea, but that was the first website we went to when we jumped online.

You won’t believe who this pre-launch is for…

(by the way, Midlothian is the town we live in…)

Here’s the Marketing Maverick lesson:

1) Use curiosity. It really does work, especially for a broad market like this example.

2) Use offline promotions to get people online to deliver your message. The power of postcards break through the clutter of emails and really stands out to your customer.

An easy way to test an offline campaign is to use a company like to automate your mailing and see your sales explode!