PRESS THE PLAY BUTTON BELOW…
It’s happened to all of us.
We are at a social gathering with people we don’t know and the obvious question comes up… “So… What Do You Do?”
And what do you say?
Here are some I’ve heard… and what they are thinking after hearing….
YOU: “I’m a marketing consultant.”
THEM: (Wow, sounds exciting! I’m going to grab another drink, nice to meet you.)
YOU: “I have my own business.”
THEM: (Yeah, that’s nice, good for you. You want me to pull teeth to get more details or is it time to bolt to the bathroom?)
YOU: “I’m in the Health and Wealth business… which one do you want to hear first?”
THEM: (OK, I’m ready to throw up… definitely bolting to the bathroom. Bye!)
Forget all those lame, generic answers…. BE INTERESTING!
Use this 3 part formula for your own business…
1) Ask a question they’ll say Yes to. Here’s an example. “You know how millions of people use Google every day to find the products that they are looking for?” Asking a question like that engages the other person, and in their mind they visually see themselves using Google to find things online and their answer will most likely be ‘Yes I do’.
2) Say exactly what it is you do. ‘Well, I help small businesses get their website to the top of the first page of Google for the keywords that people use to find their business…” The other person will now understand exactly what it is you do, and now is the time to tell them the main reason why people work with you.
3) List the main benefit your business provides. “So that they get more leads, book more clients, and make more money!” This is the easiest way for the person you just met to think you’re interesting… and say… “WOW, that sounds interesting, how do you do that exactly!” Congrats, you social butterfly, you’re now the life of the party! 🙂
Leave me your comments below and tell me the lamest answers you’ve ever heard when you asked someone what they do…