After going through todays mail… a certain postcard JUMPED out at me. The only thing on it was a picture of a family holding hands and a headline that said:
“Soon Everyone Will Know!”
Talk about the curiosity factor. I immediately asked my wife if she knew anything about this. She had no idea, but that was the first website we went to when we jumped online.
You won’t believe who this pre-launch is for…
(by the way, Midlothian is the town we live in…)
Here’s the Marketing Maverick lesson:
1) Use curiosity. It really does work, especially for a broad market like this example.
2) Use offline promotions to get people online to deliver your message. The power of postcards break through the clutter of emails and really stands out to your customer.
An easy way to test an offline campaign is to use a company like www.SendOutCards.com to automate your mailing and see your sales explode!
Now everyone will know YOUR DIRTY LITTLE SECRET OF SUCCESS!