Categories Realtor’s Bribing Me With FREE Ice Cream? Post author By Ken Post date 1 Comment on Realtor’s Bribing Me With FREE Ice Cream? How are you using the Law of Reciprocity in your business? Leave a comment below… By KenBy Ken Hammond. Google View Archive → ← Are You Protecting Your Herd? → Does Your Marketing Have Bad Breath? One reply on “Realtor’s Bribing Me With FREE Ice Cream?”Amazing!The worst thing you can do in business is giving out something without getting anything in return. It doesnt have to be product purchase, it could be good will or a good word of mouth at least. Personalization of your approach is the best way to avoid this. You may give out something for free but never take the time to personalize it and to make the customer feel why things are given for free, it won't give any result!I have one example of this.I come to see this website <a href="http://www.cesabarre.com” target=”_blank”>www.cesabarre.com he offers free malware or computer virus removal online, he is good with what he do and most importantly he does it for free!